111 10 1739 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource International Journal of Interactive Mobile Technologies (iJIM) Dataset Data encoded in a defined structure. Examples include lists, tables, and databases. A dataset may be useful for direct machine processing. Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Creator An entity primarily responsible for making the resource Nabeel, Nubila Habaebi, Mohamed Hadi Che Mustapha, Nurul Arfah Islam, Md Rafiqul Date A point or period of time associated with an event in the lifecycle of the resource 2019-04-10 Description An account of the resource We are in the era of IoT and 5G technologies. IoT has wide range of applications in Smart Home, Smart cities, Agriculture, Health etc. Due to that, the number of connected sensor devices become increased. Along with that security of these devices become a challenging issue. By the next year there would be a great increase in the number of connected sensor devices. For the power constrained devices like sensors and actuators, they requires lightweight security mechanism. There are several Lightweight (LW) energy efficient Hashing techniques are available. They are photon, quark, spongent, Lesamnta-LW etc. These all are fixed length block sized and key sized LW hashing techniques. All transformation methods used today in LW hash function only support fixed block size and key size and requires high hardware requirements too. In this paper, we compare different types of LW hash families in terms of their design and introduce the possibility of variable length hash function using Mersenne number based transform. Format The file format, physical medium, or dimensions of the resource application/pdf Identifier An unambiguous reference to the resource within a given context https://online-journals.org/index.php/i-jim/article/view/10524 10.3991/ijim.v13i04.10524 Language A language of the resource eng Publisher An entity responsible for making the resource available International Association of Online Engineering (IAOE), Vienna, Austria Relation A related resource https://online-journals.org/index.php/i-jim/article/view/10524/5593 Rights Information about rights held in and over the resource Copyright (c) 2019 Nubila Nabeel Source A related resource from which the described resource is derived International Journal of Interactive Mobile Technologies (iJIM); Vol. 13 No. 04 (2019); pp. 117-129 1865-7923 Subject The topic of the resource Diffusion lightweight hashing techniques Mersenne number energy efficiency. Title A name given to the resource IoT Light Weight (LWT) Crypto Functions Type The nature or genre of the resource info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource International Journal of Interactive Mobile Technologies (iJIM) Dataset Data encoded in a defined structure. Examples include lists, tables, and databases. A dataset may be useful for direct machine processing. Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Creator An entity primarily responsible for making the resource Ghazali, Osman Yang Leow, Chun Qaiser, Shahzad Pattabiraman, Nanthini Vasuthevan, Sathiyaroobaa Abdusalam, Eman Mohamed M. Barakat, Mustafa Date A point or period of time associated with an event in the lifecycle of the resource 2019-04-10 Description An account of the resource Customer disposition to data, nature of the information on site, protection concerns, trust, security concerns, and the notoriety of organization efficaciously affect the trust of Internet shoppers in the site. Two noteworthy and basic issues for e-commerce sites and consumers are trust as well as security. A belief that someone is good and honest and will not harm you, or something is safe and reliable is called trust; while security is an attempt to safeguard the data from unauthorized access. Information security is a vital management as well as technical requirement over the internet for effective and secure payment transaction activities. The safety of e-commerce resources from use, destruction, unauthorized access and alteration is known as E-commerce security so there is an urgent need to study its dimensions such as authenticity, integrity, availability, privacy, confidentiality and non-repudiation. This paper reports a review of four popular online marketplaces which are Alibaba, Amazon, eBay andTaoBao as case study on two main criteria namely building trust among users and ensuring security on the platform. Furthermore, we discuss the methods being used by each online marketplace to build trust and their unique way ofimproving the security. Finally, different ways of building trust and technique to ensure the security is presented in a tabular form for each online marketplace. Format The file format, physical medium, or dimensions of the resource application/pdf Identifier An unambiguous reference to the resource within a given context https://online-journals.org/index.php/i-jim/article/view/10523 10.3991/ijim.v13i04.10523 Language A language of the resource eng Publisher An entity responsible for making the resource available International Association of Online Engineering (IAOE), Vienna, Austria Relation A related resource https://online-journals.org/index.php/i-jim/article/view/10523/5591 Rights Information about rights held in and over the resource Copyright (c) 2019 Osman Ghazali Source A related resource from which the described resource is derived International Journal of Interactive Mobile Technologies (iJIM); Vol. 13 No. 04 (2019); pp. 96-116 1865-7923 Subject The topic of the resource Building trust marketplaces trust risk behavior security e-commerce Title A name given to the resource Cloud-Based Global Online Marketplaces Review on Trust and Security Type The nature or genre of the resource info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource International Journal of Interactive Mobile Technologies (iJIM) Dataset Data encoded in a defined structure. Examples include lists, tables, and databases. A dataset may be useful for direct machine processing. Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Creator An entity primarily responsible for making the resource M, Khairudin A.K, Triatmaja W.J, Istanto M.N.A, Azman Date A point or period of time associated with an event in the lifecycle of the resource 2019-04-10 Description An account of the resource This paper provides development of a virtual laboratorium for the subject of digital engineering. The virtual digital engineering laboratory based on mobile virtual reality is a finding that can be used for replacing a real laboratory. Using a virtual laboratory can be conducted a learning and teaching process at anytime and anywhere as long as it has an android device. This study applies a virtual laboratory to mobile virtual reality for a virtual digital engineering laboratory. The results of this study were fuctional application software to learn how to apply a virtual digital engineering laboratory through mobile virtual reality technology. A lot of components and circuits of logic gate can be simulated in this virtual laboratorium. This study presents a simple Android-based virtual tools for the visualization and investigation  in real time of circuits of logic gates without signal disturbances. The package can be used as an educational tool in various lectures or homework to aid teaching digital engineering theory or practically. Format The file format, physical medium, or dimensions of the resource application/pdf Identifier An unambiguous reference to the resource within a given context https://online-journals.org/index.php/i-jim/article/view/10522 10.3991/ijim.v13i04.10522 Language A language of the resource eng Publisher An entity responsible for making the resource available International Association of Online Engineering (IAOE), Vienna, Austria Relation A related resource https://online-journals.org/index.php/i-jim/article/view/10522/5592 Rights Information about rights held in and over the resource Copyright (c) 2019 Khairudin M Source A related resource from which the described resource is derived International Journal of Interactive Mobile Technologies (iJIM); Vol. 13 No. 04 (2019); pp. 80-95 1865-7923 Subject The topic of the resource Virtual laboratorium virtual reality mobile digital engineering Title A name given to the resource Mobile Virtual Reality to Develop a Virtual Laboratorium for the Subject of Digital Engineering Type The nature or genre of the resource info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource International Journal of Interactive Mobile Technologies (iJIM) Dataset Data encoded in a defined structure. Examples include lists, tables, and databases. A dataset may be useful for direct machine processing. Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Creator An entity primarily responsible for making the resource Adib Azhar, Mohamad Mohd Saudi, Madihah Ahmad, Azuan Abu Bakar, Azreena Date A point or period of time associated with an event in the lifecycle of the resource 2019-04-10 Description An account of the resource Internet users all over the world are highly exposed to social media exploitation, where they are vulnerable to be targeted by this cyber-attack. Furthermore, excessive use of social media leads to Internet Addiction Disorder (IAD). Fortunately, social media exploitation and IAD can be monitored and controlled closely based on user’s mobile phone surveillance features which are camera, SMS, audio, geolocation (GPS) and call log. Hence to overcome these challenges, this paper presents five (5) Application Programming Interfaces (APIs) and four (4) permissions for SMS and camera that are mostly and widely used with the social media applications. These 9 APIs and permissions matched with 2.7% of the APIs and permissions training dataset that are related with SMS and camera. This experiment was conducted by using hybrid analysis, which inclusive of static analysis and dynamic analysis, with 1926 training dataset from Brunswick. These 9 APIs and permissions, if being misused by the attacker, could lead to privacy concerns of a mobile device. The finding from this paper can be used as a guidance and reference for the formation of new mobile malware detection technique and modeling in future. Format The file format, physical medium, or dimensions of the resource application/pdf Identifier An unambiguous reference to the resource within a given context https://online-journals.org/index.php/i-jim/article/view/10521 10.3991/ijim.v13i04.10521 Language A language of the resource eng Publisher An entity responsible for making the resource available International Association of Online Engineering (IAOE), Vienna, Austria Relation A related resource https://online-journals.org/index.php/i-jim/article/view/10521/5590 Rights Information about rights held in and over the resource Copyright (c) 2019 Mohamad Adib Azhar Source A related resource from which the described resource is derived International Journal of Interactive Mobile Technologies (iJIM); Vol. 13 No. 04 (2019); pp. 61-79 1865-7923 Subject The topic of the resource Social media exploitation API permission SMS camera mobile malwares mobile phone surveillance feature Title A name given to the resource Detection of Social Media Exploitation via SMS and Camera Type The nature or genre of the resource info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource International Journal of Interactive Mobile Technologies (iJIM) Dataset Data encoded in a defined structure. Examples include lists, tables, and databases. A dataset may be useful for direct machine processing. Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Creator An entity primarily responsible for making the resource Ahmed, Muhammed Zaharadeen Abdalla Hashim, Aisha Hassan O. Khalifa, Othman H. Alkali, Abdulkadir Bt Midi, Nur Shahida Abd. Rahman, Faridah Bt Date A point or period of time associated with an event in the lifecycle of the resource 2019-04-10 Description An account of the resource Named Data Networking (NDN) performs its routing and forwarding decisions using name prefixes. This removes some of the issues affecting addresses in our traditional IP architecture such as limitation in address allocation and management, and even NAT translations etcetera. Another positivity of NDN is its ability to use the conventional routing like the link state and distance vector algorithm. In route announcement, NDN node broadcasts its name prefix which consists of the knowledge of the next communicating node. In this paper, we evaluate the performance of mobility management models used in forwarding NDN contents to a next hop. This makes it crucial to select an approach of mobility model that translates the nature of movement of the NDN mobile routers. A detailed analysis of the famous mobility model such as the Random Waypoint mobility and Constant Velocity were computed to determine the mobility rate of the NDN mobile router. Simulation analysis was carried out using ndnSIM 2.1 on Linux Version 16.1. we build and compile with modules and libraries in NS-3.29. The sample of movement of the mobile router is illustrated and our result present the viability of the Constant Velocity model as compared with the Random Way point. Format The file format, physical medium, or dimensions of the resource application/pdf Identifier An unambiguous reference to the resource within a given context https://online-journals.org/index.php/i-jim/article/view/10519 10.3991/ijim.v13i04.10519 Language A language of the resource eng Publisher An entity responsible for making the resource available International Association of Online Engineering (IAOE), Vienna, Austria Relation A related resource https://online-journals.org/index.php/i-jim/article/view/10519/5589 Rights Information about rights held in and over the resource Copyright (c) 2019 Muhammed Zaharadeen Ahmed Source A related resource from which the described resource is derived International Journal of Interactive Mobile Technologies (iJIM); Vol. 13 No. 04 (2019); pp. 47-60 1865-7923 Subject The topic of the resource Named Data Networking Prefix Broadcast ndnSIM NS-3.29 Title A name given to the resource Evaluating Mobility Management Models for Content Forwarding in Named Data Networking Environments Type The nature or genre of the resource info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource International Journal of Interactive Mobile Technologies (iJIM) Dataset Data encoded in a defined structure. Examples include lists, tables, and databases. A dataset may be useful for direct machine processing. Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Creator An entity primarily responsible for making the resource Zenalden, Feras Hassan, Suhaidi Habbal, Adib Date A point or period of time associated with an event in the lifecycle of the resource 2019-04-10 Description An account of the resource Device-to-Device (D2D) communication is an important component of the 5G mobile networks. D2D communication enables users to communicate either directly without network assistance or with minimum signalling information through a base station (BS). Hence, D2D communication can enhance system capacity, increase spectral efficiency, improve throughput and reduce latency. One of the main challenges in D2D communications that when a potential D2D pair can switch between direct and conventional cellular communications, there lies a challenge in identifying D2D mode selection between communicating devices (i.e. a D2D pair). This paper aims to evaluate the mode selection mechanism in different environments (indoor, outdoor). The mode selection mechanism is proposed using multi-criteria for decision-making technique, the mode selection mechanism based on Simple Additive Weighting (SAW) algorithm is used to wisely connect and switch between the available modes. The evaluation of the proposed mechanism for indoor environment and outdoor environment shows better performance based on user preferences. Format The file format, physical medium, or dimensions of the resource application/pdf Identifier An unambiguous reference to the resource within a given context https://online-journals.org/index.php/i-jim/article/view/10518 10.3991/ijim.v13i04.10518 Language A language of the resource eng Publisher An entity responsible for making the resource available International Association of Online Engineering (IAOE), Vienna, Austria Relation A related resource https://online-journals.org/index.php/i-jim/article/view/10518/5588 Rights Information about rights held in and over the resource Copyright (c) 2019 Feras Zenalden Source A related resource from which the described resource is derived International Journal of Interactive Mobile Technologies (iJIM); Vol. 13 No. 04 (2019); pp. 33-46 1865-7923 Subject The topic of the resource Device-to-Device Mode Selection Fifth Generation Title A name given to the resource Mode Selection Mechanism to Enable Effective Device-to-Device Communication System over Different Environments Type The nature or genre of the resource info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource International Journal of Interactive Mobile Technologies (iJIM) Dataset Data encoded in a defined structure. Examples include lists, tables, and databases. A dataset may be useful for direct machine processing. Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Creator An entity primarily responsible for making the resource Annane, Boubakeur Ghazali, Osman Date A point or period of time associated with an event in the lifecycle of the resource 2019-04-10 Description An account of the resource The principle constraints of mobile devices are their limited resources such as processing capability, storage space and battery life. While cloud computing offers a vast computing resources services. A new idea emerged by including the cloud computing into mobile devices to augment the capacities of the mobile devices resources such as smartphones, tablet, and other personal digital assistant (PDA) which provides a robust technology called Mobile Cloud Computing (MCC). Although MCC have brought many advantages for the mobile users, it also stills suffer from security and privacy side of data while hosted on virtual machines (VM) on remote cloud’s servers. Currently, the eyes of the security expert’s community turned towards the virtualization-based security technique either on the Cloud or on the mobile devices. The new challenge is to develop secure methods in order to authenticate high sensitive digital content. This paper investigates the main challenges regarding the security and privacy issues in mobile cloud exactly focusing on the virtualization issue layer and give clear strengths and weaknesses of recent relevant virtualization security techniques existing in the literature. Hence, the paper provides perspectives for researchers in order to achieve as a future work. Format The file format, physical medium, or dimensions of the resource application/pdf Identifier An unambiguous reference to the resource within a given context https://online-journals.org/index.php/i-jim/article/view/10515 10.3991/ijim.v13i04.10515 Language A language of the resource eng Publisher An entity responsible for making the resource available International Association of Online Engineering (IAOE), Vienna, Austria Relation A related resource https://online-journals.org/index.php/i-jim/article/view/10515/5587 Rights Information about rights held in and over the resource Copyright (c) 2019 Boubakeur Annane, Osman Ghazali Source A related resource from which the described resource is derived International Journal of Interactive Mobile Technologies (iJIM); Vol. 13 No. 04 (2019); pp. 20-32 1865-7923 Subject The topic of the resource Mobile cloud computing Virtualization Security and Privacy of Information User Virtual Machines Title A name given to the resource Virtualization-Based Security Techniques on Mobile Cloud Computing: Research Gaps and Challenges Type The nature or genre of the resource info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource International Journal of Interactive Mobile Technologies (iJIM) Dataset Data encoded in a defined structure. Examples include lists, tables, and databases. A dataset may be useful for direct machine processing. Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Creator An entity primarily responsible for making the resource Hussaini, Muktar Awang Nor, Shahrudin Ahmad, Amran Date A point or period of time associated with an event in the lifecycle of the resource 2019-04-10 Description An account of the resource Named Data Networking is a consumer-driven network that supports content consumer mobility due to the nature of in-network catching. The catching suppressed unnecessary Interest packets losses by providing an immediate copy of the data and consumer-driven nature influencedthe mobile consumer to resend unsatisfied Interest packet immediately after the handoff. Once the producer moves to a new location, the name prefix changed automatically after handoff to the new router or point of attachment. The entire network lacks the knowledge of producer movement unless if the producer announces its new prefix to update the FIBs of intermediate routers. Lack of producer’s movement knowledge causes an increase of handoff latency, signaling overhead cost, Interests packets losses, poor utilization of bandwidth and packets delivery. Therefore, there is needs to provide substantial producer mobility support to minimize the handoff latency, handoff signaling overhead cost, reduce the unnecessary Interest packets loss to improve data packets delivery once a content producer relocated. In this paper, broadcasting strategy is introduced to facilitate the handoff procedures and update the intermediate routers about the producer movement. Hence, analytical investigation result of this paper addresses the deficiency of Kite scheme by minimizing handoff signaling cost and provides data path optimization after the handoff. Format The file format, physical medium, or dimensions of the resource application/pdf Identifier An unambiguous reference to the resource within a given context https://online-journals.org/index.php/i-jim/article/view/10513 10.3991/ijim.v13i04.10513 Language A language of the resource eng Publisher An entity responsible for making the resource available International Association of Online Engineering (IAOE), Vienna, Austria Relation A related resource https://online-journals.org/index.php/i-jim/article/view/10513/5586 Rights Information about rights held in and over the resource Copyright (c) 2019 Muktar Hussaini, Shahrudin Awang Nor, Amran Ahmad Source A related resource from which the described resource is derived International Journal of Interactive Mobile Technologies (iJIM); Vol. 13 No. 04 (2019); pp. 4-19 1865-7923 Subject The topic of the resource Network analysis model signaling cost handoff latency Named data networking Producer mobility support broadcast strategy mobility Interest Title A name given to the resource Optimal Broadcast Strategy-Based Producer Mobility Support Scheme for Named Data Networking Type The nature or genre of the resource info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource International Journal of Interactive Mobile Technologies (iJIM) Dataset Data encoded in a defined structure. Examples include lists, tables, and databases. A dataset may be useful for direct machine processing. Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Creator An entity primarily responsible for making the resource Suphachaimongkol, Chitralada Ratanatamskul, Chavalit Silapacharanan, Siriwan Utiswannakul, Patcha Date A point or period of time associated with an event in the lifecycle of the resource 2019-06-20 Description An account of the resource Creative tourism has received increasing attention. At present, the concept of creative tourism is still in development stage since there are few or no indicators for assessing the potential of creative tourism to area-based sustainable goals. This document aims to introduce the process of mobile application for sustainable creative tourism (SCT) model development using confirmatory factor analysis (CFA) approach. The study was divided into 4 phases. The first phase involved establishing elements, indicators and criteria drawn from some previous studies and the opinions of experts’ judgement in this study. Secondly, indicators and criteria were selected by using Delphi technique. Thirdly, the indicators and criterias were confirmed by utilizing CFA, Finally, the prototype of SCT mobile application assessment tool is proposed for SCT in this study, based on CFA. Tools for the study included: 1) structured questionnaire from reviews of literature for interviewing the expert, 2) questionnaire for Delphi techniques among the experts for collecting an opinion about the selection of the indicators, and 3) a questionnaire to assess the possibility of data collection concerning the components and indicators of SCT. 300 samples from creative tourism enterprises from all around Thailand were collected and 253 were responded. Data analysis was conducted by using descriptive statistics and CFA. The study found that SCT model consists of 8 components and 36 indicators. The finding from our research shows that it is eligible to establish the novel SCT assessment indicators. The result of SCT application model is appropriate to develop mobile application for SCT assessment tool.  Format The file format, physical medium, or dimensions of the resource application/pdf Identifier An unambiguous reference to the resource within a given context https://online-journals.org/index.php/i-jim/article/view/10500 10.3991/ijim.v13i06.10500 Language A language of the resource eng Publisher An entity responsible for making the resource available International Association of Online Engineering (IAOE), Vienna, Austria Relation A related resource https://online-journals.org/index.php/i-jim/article/view/10500/5731 Rights Information about rights held in and over the resource Copyright (c) 2019 Chitralada Suphachaimongkol, Chavalit Ratanatamskul, Siriwan Silapacharanan, Patcha Utiswannakul Source A related resource from which the described resource is derived International Journal of Interactive Mobile Technologies (iJIM); Vol. 13 No. 06 (2019); pp. 27-40 1865-7923 Subject The topic of the resource Confirmatory factor analysis Indicators Mobile assessment tool Sustainable creative tourism Title A name given to the resource Development of Mobile Application for Sustainable Creative Tourism Assessment using Confirmatory Factor Analysis Approach Type The nature or genre of the resource info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource International Journal of Interactive Mobile Technologies (iJIM) Dataset Data encoded in a defined structure. Examples include lists, tables, and databases. A dataset may be useful for direct machine processing. Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Creator An entity primarily responsible for making the resource Rautela, Sonica Singhal, Tarun Kumar Date A point or period of time associated with an event in the lifecycle of the resource 2020-02-28 Description An account of the resource One of the defining technological forces which are reshaping world today is the easy accessibility to the Internet. The Internet has changed the way people communicate with each other. Social media whose development was first marshaled by Web 2.0, has revolutionized the entire world of communication. The most intriguing fact is that the world of social media is constantly changing. The platforms which are topping the charts today may not be tomorrow. Also, it can be observed that the power has shifted from the hands of marketers to the hands of users which in turn have empowered users. The objective of the present study is to explore the different facets of social media in detail. These facets form the base for the world of social media and can be referred to as the 7 Cs of social media. These seven Cs are - content, community, conversation, capital (social), culture, collaboration, and conversion respectively. With an enhanced understanding of all these Cs of social media, the study proposes a conceptual model depicting the relationship between these seven Cs and social media. Companies should analyze each of these Cs in detail and design their social media strategies accordingly. This will not only assure the efficient and effective use of social media but also will help managers to decide where and how to allot firm resources in a better fashion. Format The file format, physical medium, or dimensions of the resource application/pdf Identifier An unambiguous reference to the resource within a given context https://online-journals.org/index.php/i-jim/article/view/10490 10.3991/ijim.v14i03.10490 Language A language of the resource eng Publisher An entity responsible for making the resource available International Association of Online Engineering (IAOE), Vienna, Austria Relation A related resource https://online-journals.org/index.php/i-jim/article/view/10490/6589 Rights Information about rights held in and over the resource Copyright (c) 2020 Sonica Rautela, Tarun Kumar Singhal Source A related resource from which the described resource is derived International Journal of Interactive Mobile Technologies (iJIM); Vol. 14 No. 03 (2020); pp. 179-198 1865-7923 Subject The topic of the resource Social Media Conceptual Model Content Community Conversation Social Capital Culture Collaboration Conversion Title A name given to the resource Deconstructing the Seven Cs of Social Media: A Summative Perspective Type The nature or genre of the resource info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article